Awano Obstetrics and Gynecology Clinic, located in Nyuzen Town, Toyama Prefecture, became the first UNICEF/WHO-certified "Baby-Friendly Hospital" in the Hokuriku region in 2003. Designated as an infertility treatment facility in Toyama and Niigata Prefectures and registered as an IVF facility, it provides comprehensive medical care from infertility treatment to delivery. The clinic offers healthcare throughout women's lives, including pregnancy, childbirth, and menopause. It provides gynecological screenings, vaccinations, and treatment for female-specific conditions such as menstrual irregularities and menopausal symptoms. The clinic has on-site parking and supports English. Focusing on heartfelt care, they offer patient-centered free-style childbirth and breast care, providing abundant information while valuing warm, family-like connections between patients and staff. Believing in women's inherent strength and providing individualized, warm care based on hospitality principles, comfortable natural care is practiced. In June 2022, Dr. Kuniaki Yasoshima, a specialist certified by the Japan Society of Obstetrics and Gynecology, became director. He brings 23 years of experience from Kurobe City Hospital, with a track record as director of the Perinatal Maternal and Child Medical Center, specializing in perinatal management and infertility treatment.