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/ / Headache & Pain Relief Medicine in Japan: EVE, Bufferin, Loxonin Explained

Headache & Pain Relief Medicine in Japan: EVE, Bufferin, Loxonin Explained

4/1/2026
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Headache is one of the most common medical complaints among tourists in Japan. A combination of jet lag, unfamiliar food, dehydration from walking, alcohol, and disrupted sleep schedules creates fertile conditions for a headache to hit — often at the worst possible moment.

Japan's OTC painkiller market is both excellent and slightly confusing for international visitors. The range of products is wide, the active ingredients are not always labeled in English, and one of the most effective options — loxoprofen — is not sold OTC in most Western countries, so visitors may not recognize it. This guide maps the landscape clearly.

Japan's Most Popular OTC Painkillers

The Japanese OTC painkiller market is dominated by four main drug categories: ibuprofen, acetaminophen (paracetamol), loxoprofen, and aspirin. Here is how the major brands align with each category:

Brand

Japanese

Active Ingredient

Drug Class

OTC Category

Best For

EVE Quick DH

イブクイック頭痛薬DH

Ibuprofen 200mg + dihydrocodeine

NSAID + cough sup.

Class 2

Headache, fever, body aches

EVE A

イブA

Ibuprofen 150mg

NSAID

Class 2

General pain, headache

Bufferin Premium

バファリンプレミアム

Acetaminophen 330mg + ibuprofen 33mg

NSAID + analgesic

Class 2

General pain + fever

Bufferin A (original)

バファリンA

Aspirin 330mg + antacid

NSAID

Class 2

Mild pain; not for children

Loxonin S

ロキソニンS

Loxoprofen sodium 60mg

NSAID

Class 1

Headache, tooth pain, period pain, musculoskeletal

Norshin

ノーシン

Acetaminophen 300mg + caffeine 50mg

Analgesic

Class 2

Headache; powder format

Tylenol Regular

タイレノールA

Acetaminophen 300mg

Analgesic

Class 2

Mild pain; safest option for most

Ibuprofen-Based (EVE Series)

EVE is manufactured by SS Pharmaceutical (エスエス製薬) and is probably the single most recognized OTC painkiller brand in Japan. The series has several formulations:

  • EVE A (イブA): Standard ibuprofen 150mg per tablet. Two tablets = 300mg ibuprofen. Good baseline painkiller.
  • EVE Quick (イブクイック): Ibuprofen 150mg per tablet with faster absorption coating. Marketed for rapid onset.
  • EVE Quick DH (イブクイック頭痛薬DH): Ibuprofen 150mg + low-dose dihydrocodeine. The "DH" stands for the dihydrocodeine component, which enhances pain relief and suppresses any accompanying cough. Very popular for headaches.
  • EVE Fine (イブファイン): Lower dose (65mg ibuprofen), for people seeking a gentler option.

Who should use EVE: Most healthy adults. EVE is a solid all-round painkiller for headache, fever, menstrual pain, and body aches. It is anti-inflammatory, which makes it more effective than acetaminophen alone for pain with an inflammatory component.

Who should avoid EVE: People with stomach ulcers or gastric conditions (NSAIDs irritate the stomach lining); people with kidney disease; those in the third trimester of pregnancy; people taking blood thinners. Take with food if you have a sensitive stomach.

Acetaminophen-Based (Bufferin Series)

Bufferin (バファリン) is the other mega-brand in the Japanese painkiller market, but it exists in two very different formulations that are easy to confuse:

  • Bufferin A (バファリンA): Original Bufferin. Contains aspirin (アスピリン) 330mg plus dried aluminum hydroxide gel as an antacid. This is an aspirin product, not an acetaminophen product. Not appropriate for children or teenagers with viral illness (Reye's syndrome risk).
  • Bufferin Premium (バファリンプレミアム): The modern formulation. Contains acetaminophen 330mg + ibuprofen 33mg. This is a different product entirely — a combination analgesic that handles both components of pain.
  • Bufferin Ace T (バファリンルナi): Acetaminophen 300mg. Pure acetaminophen; safe for most people including those who cannot take NSAIDs.

The acetaminophen formulations (Premium, Ace T) are the safest option for travelers unsure of their health status. Acetaminophen is the global standard for general pain and fever with the best safety profile across the widest range of patients.

Loxoprofen-Based (Loxonin S)

Loxonin S (ロキソニンS) is one of Japan's most discussed OTC painkillers because loxoprofen sodium — its active ingredient — is not sold over the counter in most Western countries. It is available OTC only in Japan, Brazil, and a small number of other markets.

Loxoprofen is a prodrug NSAID (non-steroidal anti-inflammatory drug) that is converted to its active form inside the body. This metabolic conversion means it has less direct gastric irritation than some other NSAIDs — though stomach protection is still advisable for longer use.

Efficacy: Loxonin S 60mg is broadly comparable in potency to prescription-strength ibuprofen doses. Many users find it noticeably more effective than OTC ibuprofen products for headache, dental pain, and menstrual cramps.

Important purchase note: Loxonin S is a Class 1 (第1類) drug. This means it cannot be taken off the shelf — you must approach the pharmacist's counter and request it. The pharmacist will ask a few brief questions (stomach conditions, other medications, pregnancy status) before selling it. This interaction is normal and required by law.

Who should use Loxonin S: Adults with headache, dental pain, menstrual cramp, or musculoskeletal pain who do not have contraindications to NSAIDs.

Who should avoid Loxonin S: Anyone with stomach ulcers, kidney impairment, or taking anticoagulants; pregnant women; people already taking other NSAIDs. Do not combine with EVE or Bufferin A.

The Loxonin S series has expanded to include:

  • Loxonin S Plus (ロキソニンSプラス): Added antacid (sucralfate) to protect the stomach
  • Loxonin S Premium (ロキソニンSプレミアム): Loxoprofen + antacid + allyl isopropyl acetylurea (mild sedative component for tension headache)

How to Choose the Right One

Use this symptom matrix to select the most appropriate product:

Symptom / Situation

Recommended Product

Why

General headache, no other concerns

EVE Quick or Loxonin S

Fast-acting; both effective for tension headache

Headache + fever

EVE Quick DH or Bufferin Premium

Anti-inflammatory + antipyretic

Headache + stomach concerns

Bufferin Premium or Loxonin S Plus

Gentler on the stomach than plain ibuprofen

Headache + cannot swallow tablets

Norshin powder

Powder dissolves instantly; fast absorption

Headache, want safest option

Tylenol / Bufferin Ace T (acetaminophen)

Acetaminophen is safest across most conditions

Dental pain / menstrual cramp

Loxonin S

Strongest anti-inflammatory; highly effective

Hangover headache

EVE A + water + electrolytes

Rehydration is equally important

Headache, pregnant

Acetaminophen (Tylenol Japan) only

No NSAIDs in pregnancy; consult a doctor first

Child (15 or under)

Consult pharmacist

Most adult OTC painkillers are not approved for children

Note on dosing: Japanese OTC products often specify conservative doses. If you are accustomed to taking 400mg ibuprofen (standard US/UK dose), EVE A at 300mg per dose is slightly lower. This is by regulatory design. Follow the Japanese package directions rather than your home-country dose expectations.

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Where to Buy

Most OTC painkillers in Japan are Class 2 (第2類) drugs, which can be purchased from the shelf at any pharmacy, drugstore, or convenience store. However, Class 1 products require the pharmacist counter.

Product

Class

Available at Convenience Store?

Available off the shelf at Drugstore?

EVE A, EVE Quick

Class 2

Yes (basic options)

Yes

Bufferin Premium

Class 2

Yes

Yes

Norshin

Class 2

Yes

Yes

Tylenol Japan

Class 2

Yes

Yes

Loxonin S

Class 1

No

No — counter only

Loxonin S Plus

Class 1

No

No — counter only

For Class 1 drugs: Walk to the pharmacy counter (usually indicated with a sign reading 薬剤師 or 医薬品) and show the pharmacist the product name in Japanese: ロキソニンS. They will confirm suitability and complete the sale.

Major drugstore chains: Matsumoto Kiyoshi (マツモトキヨシ), Sundrug (サンドラッグ), Tsuruha Drug (ツルハドラッグ), Welcia (ウエルシア), Cosmos (コスモス). All stock the full range of OTC painkillers. These chains have stores near most tourist areas and major transit hubs.

Convenience stores: 7-Eleven, FamilyMart, and Lawson carry basic Class 2 painkillers (EVE, Bufferin, Norshin). Useful late at night when drugstores are closed. Do not expect Loxonin S.

For a broader overview of Japan's pharmacy system — including how Class 1, 2, and 3 drugs differ and what to expect at the counter — the Japan Pharmacy Guide has everything you need.

Useful Japanese Phrases for the Pharmacy

When buying headache or pain medicine in Japan, these phrases will help you communicate at the counter:

Situation

Japanese

Romanization

"I have a headache"

頭痛がします

Zutsū ga shimasu

"Do you have headache medicine?"

頭痛薬はありますか?

Zutsū-yaku wa arimasu ka?

"I would like Loxonin S"

ロキソニンSをください

Rokisonin S wo kudasai

"I take blood pressure medicine"

血圧の薬を飲んでいます

Ketsuatsu no kusuri wo nonde imasu

"I have a stomach ulcer history"

Remember: showing the Japanese text on your phone is often the most reliable approach. General-purpose translation devices have variable accuracy with pharmaceutical terms, and preparing text in advance avoids connectivity issues.

For more on navigating Japanese pharmacies, the Japan Pharmacy Guide covers the full OTC drug classification system and what to expect from pharmacist interactions.

Migraine-Specific Options

Standard OTC painkillers work for many people with migraine, but they are not migraine-specific treatments. In Japan:

  • Triptans (スマトリプタン, sumatriptan) are prescription-only. They require a neurology or internal medicine clinic visit.
  • Some migraine sufferers respond well to Loxonin S or EVE Quick DH taken early in the attack, before pain escalates.
  • Caffeine-containing products (Norshin, Saridon) can enhance painkiller efficacy for some people with migraine.

If you have diagnosed migraine and take prescription triptans at home, bring your supply to Japan. Sumatriptan is not available OTC. If you run out or forget, see an internal medicine or neurology clinic.

Migraine triggers in Japan travelers:

  • Jet lag and disrupted sleep (strong migraine trigger)
  • Dehydration from walking long distances
  • MSG sensitivity (some traditional Japanese foods are high in umami/MSG)
  • Bright light and noise in busy tourist areas
  • Alcohol (sake, shochu, beer are common triggers for susceptible individuals)

Managing triggers proactively — staying hydrated, maintaining sleep schedule as much as possible, wearing sunglasses in bright outdoor settings — is more effective than any OTC medicine.

When to See a Doctor

OTC painkillers are appropriate for typical headaches. Certain patterns require medical evaluation.

Seek immediate medical care for:

  • A sudden, severe headache described as "the worst headache of my life" (possible subarachnoid hemorrhage — this is an emergency)
  • Headache with high fever, stiff neck, and sensitivity to light (possible meningitis — emergency)
  • Headache following head injury or fall
  • Headache with confusion, weakness, or vision changes (possible stroke)
  • Headache in someone over 50 with new pattern

See a doctor (non-urgent but important):

  • Headaches occurring more than 15 days per month
  • Painkillers are needed more than 10–15 days per month (medication overuse headache risk)
  • Headache that wakes you from sleep regularly
  • Progressive worsening over days or weeks
  • Headache associated with significant nausea and vomiting that is not typical for you

Find an internal medicine clinic near you using our medical facility search. For suspected neurological issues, a neurology referral may be needed — internal medicine clinics can provide this in Japan.

FAQ

Q: Is EVE the same as Advil or Ibuprofen I buy at home?

A: EVE contains ibuprofen, the same active ingredient as Advil and Nurofen. The dose per tablet may differ slightly — EVE A contains 150mg ibuprofen per tablet (standard dose is 2 tablets = 300mg), while many Western products are 200mg per tablet. The drug itself is identical.

Q: Why is Loxonin S so popular in Japan if it's basically an NSAID like ibuprofen?

A: Loxoprofen has a prodrug mechanism that converts to active form in the body rather than in the stomach. This means somewhat less direct gastric irritation than some other NSAIDs. More importantly, many clinical users and pharmacists consider it to have stronger pain-relieving efficacy than standard-dose ibuprofen. It is also well-established in Japan — Loxonin has been used as a prescription drug in Japan since 1986 and has a strong safety record.

Q: Can I take Loxonin S and EVE together?

A: No. Both are NSAIDs. Combining two NSAIDs doubles the risk of gastric ulceration, kidney strain, and cardiovascular effects without meaningfully increasing pain relief. Take one or the other, never both.

Q: Are Japanese OTC painkillers weaker than what I use at home?

A: Japanese OTC doses tend to be at the conservative end of the range — EVE A is 300mg ibuprofen per dose vs the 400mg common in the US and UK. The drugs themselves are not weaker. If you find the standard Japanese dose insufficient, consult a pharmacist before exceeding it. Loxonin S at 60mg is considered equivalent in efficacy to 400–600mg ibuprofen for many pain types.

Q: I have a stomach ulcer history. What can I take for headache in Japan?

A: Acetaminophen (Tylenol Japan, Bufferin Ace T, Norshin) is the appropriate choice. NSAIDs (ibuprofen, loxoprofen, aspirin) are contraindicated with active ulcers or significant ulcer history. If you must take an NSAID, Loxonin S Plus includes a stomach-protective ingredient (sucralfate), but discuss this with a pharmacist first.

Q: Can I buy these medicines to take home to my country?

A: Personal-use quantities of OTC medicine can generally be taken home in carry-on or checked luggage. Be aware that Loxonin (loxoprofen) may be classified differently in your home country — it is prescription-only in many Western nations. Carry the original packaging and receipt. Declare medicines if required by customs. The dihydrocodeine in some EVE products could trigger scrutiny at customs in some countries — keep quantities minimal.

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胃潰瘍の既往があります

Ikaiyo no kiō ga arimasu

"I am pregnant"

妊娠しています

Ninshin shite imasu

"I have a migraine"

片頭痛があります

Henzutsū ga arimasu

"The headache is very severe"

頭痛がひどいです

Zutsū ga hidoi desu